Image via CrunchBase Million banks and credit unions always desire young adults and the needy for the potential they offer as long-term customers, but it’s really hard for them to reach out to them from the traditional corner branch. As these customers are really difficult to find and hard to impress.
That’s why a unit of Brookfield’s Fiserv Inc. has come up with a computer application that it says will reach young people where many of them hang out — on the Internet social networking site Facebook. Again, thanks to Face book for making the two ends meet. But one of the biggest benefits is the free advertising to. When a Facebook user decides to join MyMoney, Facebook’s “news feed” feature announces it to friends of the customers — and friends of friends. That gives the user a chance to join online as well, including a link to help them find a participating credit union in their area. Kirsten Gardner, marketing manager for Fiserv Galaxy, stressed the importance of the “viral marketing” aspect that occurs when people sign up for it on the Facebook page. Viral marketing, in this instance, is the automatic spread of information about MyMoney from one Facebook user to another whenever someone adds it to their page.”If I go in and add MyMoney to my Facebook application, then all of my friends get a little notice that says I added it and they can click on it,” Gardner said. “That’s one of the ways they are made aware of it. Instead of the typical advertising, which that group really isn’t interested in, they are interested in what their friends are doing and what their peers are doing.” The program recently was cited as the best online innovation by the magazine The Banker at its annual retail banking technology awards. So far 37 credit unions are using MyMoney, and 1,200 Facebook users have signed up to use it.
Online social network Facebook is now offering its users the opportunity to preview and test new features and functionality before they are made available to all of Facebook’s 80 million members over the coming days. In development over the past six months, the redesign includes an integration of all of a user’s various feeds in a single stream of updates.
The user is free to make any layout according to his convenience. PageRage currently works with Internet Explorer 7 and Firefox 2.x & 3 on Windows XP and Vista, as well as Firefox 2.x & 3 on Mac OS X. The work is going on to make it compatible with Internet Explorer 8 as well as Safari for Mac. Other users who are using PageRage will be able to see the changes one makes to his Facebook page, but in the near future there will be options for users to change things that only will see such as changing the look of all Facebook pages and so that his changes are apply will appear on all the pages a user views.
We can also expect a release of a new version that will enable users to change their view of other pages to enable the ability to add a layout that shows up on all of the pages that a user views, although these layouts will not be visible to anyone else.
Through Digg, I came across this so called ‘Facebook Quest’, called “Who’s this Girl‘. Here’s a short summary:
“Please help us find this girl. We found her camera a week ago on a ski piste in Alpe D
Insidecrm has a wonderful post on 100 tools and tips on Facebook Marketing. It is an exhaustive collection and covers most of the important links which would assist you to understand the nitty-gritty of Facebook marketing.
Some of the popular ones include:
# How to Effectively Advertise on Facebook
# Social Networks Find Ways to Monetize User Data
# Facebook Marketplace
Check-out the post right now on INSIDECRM
http://www.insidecrm.com/features/facebook-marketing-toolbox-012308/
The name Facebook was taken from the word paper
![Reblog this post [with Zemanta]](http://img.zemanta.com/reblog_e.png?x-id=2da41a53-3806-4fb7-a87b-c3d77d5a8e35)
