The ad, which began airing on network television Tuesday evening, features a close-up of the iPhone browsing the Facebook website while a narrator presents a voiceover.
“If you love Facebook so much that you check it every time that you’re at the computer, just think about how great it would be to check it every time you’re nowhere near your computer,” the narrator says. “Right on your phone.”
Meanwhile, a second spot dubbed “Cars,” touts the advantages of having the internet in your pocket when negotiating to purchase a new car and wanting to check out prices on Kelly Blue Book before striking a deal.
“Say you’re out shopping for a car, and the salesman says, ‘this is the best deal in town, guaranteed.’ Sounds good,” the narrator says. “But say you want a second opinion. That’s when having the entire internet on your phone sounds even better.”
The two new ads aired by Apple since the handset went on sale late last June. If you have yet to see the new iPhone Ads put out by Apple a few days ago, then take a look at them here. The first advertises the use of Facebook on the iPhone. It states: Two new advertising spots for Apple watchers to check out have been posted to Apple’s Web site, entitled “Facebook” and “Cars.” Both were designed to promote the iPhone as a Web surfing device. The “Facebook” ad reaches out to fans of the social networking service. “If you love Facebook so much that you check it every time you’re near the computer, just think about how great it would be to check it, well, every time you’re nowhere near the computer,” says the narrator.The “Cars” ad demonstrates the benefits of being able to surf the Web from the iPhone when shopping for an automobile. The user looks up the price of a car he’s interested in on the Kelley Blue Book Web site to make sure he’s getting a good deal.
We hope the creators of this application of FaceBook are ready. FaceBook has been known to experience down time in the past when third party applications or popular FaceBook features become suddenly popular. FaceBook has become as seemingly graphics and application heavy as MySpace lately, and I find the iPhone interface refreshing even on a regular browser as a break from all the visual noise. We may find us browsing the page in iPhone format more often just to give our eyes a break.