Now brands themselves will be able to interact with Facebook users via a new application which it is claimed turns the social networking site into a profitable enterprise for both retail brands and users. This application is named as Wishlist, which has been created by affiliate network Affiliate Window. Brands with the Affiliate Window ShopWindow datafeed - such as Body Shop, Play.com, Marks & Spencer, and Woolworths - will now be able to put a Facebook link next to every product on their websites, allowing Wishlist users to add the item to their own Facebook list. Facebook users who will add the Wishlist application will earn commission on any products purchased via a link on their Wishlist, effectively turning them into affiliate marketers. The commission earned is paid directly into users’ bank accounts via PayPal. Wishlist users can browse Affiliate Window’s database of 4 million items from over 450 participating retailers. Users can also recommend the application to their Facebook friends and earn 50 per cent of the commission on any sales that their friends’ Wishlists produce. The concept was created by Affiliate Window in conjunction with application developer Toby Beresford in order to find a non-intrusive and socially acceptable way for brands to interact profitably with Facebook users. Now the user can also earn money by just adding his marketing brain to it.