People are not trusting Facebook even though it has some latest features and changes! The only danger what the users are facing is that the Facebook is entering into the personal life of the customer without his permission. It sends messages to your friends about your purchase and other online behavior. Whether or not you are logged in to Facebook and whether or not you have approved any data sharing.
Their faith and trust on the Facebook has been violated. Facebook users are not coming to Facebook thinking of buying things. Because of this lack of commercial intent, most advertisements are likely to be perceived as irrelevant and useless to Facebook users. That will lead to low value to advertisers and low revenues for Facebook. So, Facebook will struggle desperately to get the revenues promised by their $15B valuation, doing things that almost certainly will annoy and anger their users.
However, Facebook’s success largely is due to benefiting from a fad. People flock to whatever social networking site all their friends are using. It wasn’t always Facebook. MySpace was once considered by some crowds to be the place to be. I wonder if all the annoying things that Facebook starts to do with its advertising will be what make Facebook become uncool. It may be what makes Facebook’s fickle audience want to find some new place to hang, somewhere that doesn’t annoy you or irritate you, and makes Facebook become yesterday’s news.